The importance of creating a sense of community!

The historical period in which we are living has led us to a series of changes in our lifestyle and a new forma mentis that has allowed us to adapt to an unusual and unexpected present!

Moreover, in all sectors, creative and efficient methods have helped us to fight against the crisis and allowed us to look at the future from a different perspective. Digitization has been the most important and effective tool to keep us in touch and also, thanks to this, some realities such as art and culture have been able to get the most out of it!
This was also the means to support fashion creativity, providing magic with content specifically designed by industry professionals, so that the audience of spectators can comfortably follow the events from their sofa at home!

This is what we are preparing to do at VBBFW, from September 18 to 22, with our 30th anniversary (the first in digital version), it will broadcast the fashion shows to a worldwide audience and promote interactions between exhibitors and buyers through a commercial platform that will be available until October 18!

It is important to find the right balance between digitalization and physical presence, to create a sense of community. Fashion shows, as well as the Red Carpet (although online) involve and unite people, set trends, and also turn scenarios into social or political messages like the #metoo or #blacklivesmatter movement!

This is the case with the 20th BET 2020 Awards ceremony of last July, which offered exciting performances and a great night of fashion to a remotely connected audience!

Beyonc√©, with a black velvet dress by Alessandra Rich received Michelle Obama’s BET Humanitarian Award, which she dedicated to the Black Lives Matter! protesters. Alicia Keys, in a long black leather trench coat by Jason Bolden, remembered the lives lost at the hands of the police performing the song “Perfect Way to Die.” Jennifer Hudson, in honour of the singer and activist Nina Simone, performed the song ‘Young, Gifted and Black’. This actress, who is shooting a biofilm about Aretha Franklin, chose a single-shoulder emerald green dress with a mesh top by the Lebanese designer Reem Acra.

The artist Amanda Seales, as host of the show, which celebrates African-American personalities in the fields of music, sports and entertainment, wore 13 different looks by BIPOC designers!


Fashion has always communicated and generated social changes, new demands and community values. A dress is a world of words and thoughts, and public events are the ideal focus for demonstrating this!

By Elisa Nascimbene for Valmont Barcelona Bridal Fashion Week